Each dial is meticulously hand-drawn and hand-painted, making each urushi maki-e watch truly unique.
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Joga’s concept

Each Joga watch is truly unique (not a single replicate exists) and is made using traditional maki-e techniques that Japan is proud of.

Can you really refer to lacquerware that does not use domestically produced Japanese lacquer as traditional Japanese lacquerware?
In 10 or 20 years, there may no longer be artisans who gather domestically produced Japanese lacquer...

Urushi has long been a part of people’s day-to-day lives, through its use in utensils of various types, as construction material, and as artisanal-craft material. Joboji in Iwate Prefecture is the number-one location of urushi production in Japan, producing about 80% of domestically produced Japanese lacquer. However, the production volume of the raw lacquer is currently very low.

Mr. Taguchi, our company’s president, is from Joboji, the location where Joboji Lacquer is produced. He devised and created the Joga urushi watch to reach out not only to the Japanese people but to the people the world over and let them know about the current situation facing Joboji Lacquer.

Our company is an authorized dealer of Joboji Lacquer.

Combining high-quality lacquer with the technologies we have established over more-than-30 years in the clock-and-watch business, we deliver beautiful urushi-lacquer clocks and watches from Japan to the entire world.

Joboji Lacquer is essential not only to the day-to-day activities of lacquer artisans but also to the repairs and restorations of National Treasures and Important Cultural Properties, such as the Shrines and Temples of Nikko, including Nikko Toshogu Shrine; the Konjiki-do of Chuson-ji in Iwate Prefecture; and the Kinkaku of Rokuon-ji in Kyoto.

We promote JOGA to protect Joboji Lacquer and pass it down to future generations.

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